HIGH TIDE

The High Tide Project is for a F&B establishment along the eastern coast of Singapore. The design arose out of inspiration from the context. The striking, attractive royal blue color was the coherent language for the larger site, in which High Tide was situated. This became the main color scheme for the design. Several preliminary sketches to develop the concept were reiterated while on site.

The strong royal blue color became a starting point for the design. The vibe of the F&B is casual, chic and relax.  Thorough site analysis were carried out, studying the flow of human traffic, and our natural wayfinding instincts in spaces. This translates into strategic placements for brand touchpoints and site functions in the form of layout, seating distribution, wayfinding signages etc.